Interactive Focus Day: Wednesday, 11 April 2018

Analysing network data to make business decisions and enhance CEM

9:00 AM - 9:30 AM Registration, coffee and networking

9:30 AM - 10:30 AM MASTER CLASS 1: Improving customer experience on the fixed networks

Tarek AbuBakr, Technical Customer Experience Manager, Etisalat Egypt
While it’s easy to capture data from mobile users, CEM has long advanced in improving customer experience for mobile. Today’s challenge is the fixed network. Learn how to correlate the information together to get insight on the data captured on fixed network


Tarek AbuBakr

Technical Customer Experience Manager
Etisalat Egypt

10:30 AM - 11:30 AM MASTER CLASS 2: How to enhance CEM by utilising the right technology

11:30 AM - 12:00 PM Networking break

12:00 PM - 1:00 PM MASTER CLASS 3: How to gain end-to-end visibility on mobile and fixed networks

David Artunedo Guillen, CEO, OnLife Networks, Telefonica
Dealing with structured and unstructured data on fixed and mobile networks can be challenging. This master class will offer insights on how you can leverage big data from fixed and mobile networks to maximise ROI by making accurate business decisions


David Artunedo Guillen

CEO, OnLife Networks

1:00 PM - 2:00 PM MASTER CLASS 4: Monetising network data

On the fixed networks, you have enough data. But how can you utilise the data to make business sense? One possibility is to do some analysis and offer promotions to third party vendors. What else?

2:00 PM - 3:00 PM Lunch

3:00 PM - 3:00 PM End of focus day

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.